Grand-Am was established in 1999 to return stability to major league sports car road racing in North America, and although it was backed by the owners of NASCAR, Grand-Am only officially become the road racing arm of NASCAR in 2008.  With this came access to NASCAR’s extensive marketing and media infrastructure that will push Grand-Am’s growth well into the future.

Grand-Am is located in Daytona Beach, Florida on the same corporate campus that is also home to NASCAR, International Speedway Corporation (ISC), and Daytona International Speedway. Although Grand-Am is a part o the NASCAR family,  it offers an entirely different product that is known as an upscale environment featuring extremely competitive sports car racing on historic road and street circuits and in major market speedways throughout North America, Canada, and Mexico.

Grand-Am races at some of the world's most prestigious venues and is also home to some of the most recognized celebrities in entertainment and motorsports - Patrick Dempsey and big name NASCAR and IndyCar team owners and drivers such as Chip Ganassi, Eddie Cheever, Sebastian Bourdais, Paul Tracy, Jimmie Johnson, Tony Stewart, Jeff Gordon, Dale Earnhardt Jr., Dan Wheldon, Helio Castroneves, Ryan Briscoe, Sam Hornish Jr., Kurt Busch, Greg Biffle, Dario Franchitti, Adrian Fernandez, Rusty Wallace, the list goes on….